Three generations. One family. Nearly six decades of keeping Long Island moving.
Some businesses are built on marketing. Broadway Service Center was built on something more meaningful: a family's word, sweat, and pride in a job well done, passed down from father to son over more than half a century.
This is the story of Vic, Millie, and Bob, and the little Mobil station on North Broadway in Hicksville that became one of Long Island's most trusted names in auto repair.
Before he ever turned a wrench professionally, Vic served in the United States Army during World War II. He came home to Long Island, married Millie, and set about building a life for their family.
Vic started working at the Mobil service station at 285 North Broadway in Hicksville, New York. With Millie by his side, he threw himself into the business with everything he had.
Three years in, Vic earned the opportunity to operate the station himself. Times were hard and the hours were long, but Vic and Millie worked side by side to make it their own. Broadway Service Center was born.
The 1973 oil embargo sent gas prices soaring across America. While others struggled, Vic kept the pumps running and the bays full, earning a reputation for reliability and fairness when customers needed it most.
Bob was 14 years old when he started helping out around the shop. He swept floors, cleaned bays, and watched everything his father did. From the beginning, it was clear he was meant to be there.
By the time Bob was 18, he was running the service side of the operation alongside his father. Not watching. Running. The same honesty, the same work ethic, the same commitment to doing it right.
Vic passed the keys to Bob. Everything Vic built, the reputation, the relationships, the standard of work, became Bob's responsibility to carry forward. He has never treated it as anything less.
Broadway Servicenter relocated to Garden City and kept growing. Bob is at the shop every single day - not because he has to be, but because this is what he does. That is not changing.
"This isn't just a business to us. It started with my father giving everything he had to build something from nothing, and I've spent my whole life making sure that means something." - Bob, Owner
Bob has been at this shop for over 50 years. He started sweeping floors at 14 and he will be here tomorrow morning at 8am. When you call Broadway Servicenter, you will talk to Bob. When you bring your car in, Bob will know what is happening with it. No service writers, no layers of management, no runaround. Just Bob and his ASE-certified team doing the work right.
Bob's philosophy is simple: tell people the truth, do the job right, and stand behind it. It worked for Vic. It has worked for Bob. It will keep working as long as this shop is open.
640 Old Country Road, right in front of Roosevelt Field Mall. Bob is here every day. Mon-Fri 8am-5pm, Sat 8am-3pm.